This underwear brand came to Martha for a brand refresh and e-commerce website redesign. With a luxury product and a cheeky brand personality, we sought to find a way to make the two live harmoniously. What we developed was a sophisticated, yet warm visual identity leveraging rich golds and blues paired with a playful voice and tone.

We continued to strike this balance between luxury and play in the site redesign where we developed seamless interactions for making multiple selections as well as layouts that thoughtfully tied photography and copy for storytelling that sells.

PRNCPLS isn’t a brand you meet every day. They’ve re-imagined a daily essential with their new toothpaste product that incorporates activated charcoal as a main ingredient, can be sent to you conveniently by subscription (because you never don’t need toothpaste), and deliver it all in a brand centered around harmony and balance.

They came to us for a website that could do two things really well: tell their story and sell a product. What Martha created is a painfully simple subscription site with seamless moments of brand story and inspiration.

As a non-profit organization bringing free curricula to districts, Open Up Resources needed a marketing site that would translate the value of an entire curriculum in a digestible and engaging way. We leveraged bold color moments, sharp headlines, active imagery, and quirky textures to breath energy into content that could otherwise feel dense.

Following the launch of the marketing website, Open Up reached out to have us develop a gated digital experience that would allow interested districts to preview and the curriculum content.

G7 came to Martha for a website redesign that would convey the mindset and talent of their event strategy and production company in Nashville. We worked closely with them to develop a revamped visual aesthetic that was both modern and professional. Our UX and web design was centered around ensuring prospective clients could get a sense for the culture of the company, while quickly identifying what they offer.

Additionally, we worked with G7 to develop and refine their SEO strategy and implementation.

The Third and Nevins name is a nod to the Brooklyn neighborhood where the designer’s family is from. Our goal was to define an identity that balanced the nostalgia of old Brooklyn with the chic and minimalist style of the product.

To do this, we married elevated tones with warm gradients and developed a classic text-based logo with accents that speak back to the product. The result is an identity that is as classic as it is elegant, just like the product it’s inspired by.

DanceBody is a long time client of Martha. We started with their rebrand where we focused on distinguishing them from other brands on the market, while bringing out the key pillars of the DanceBody identity: energy, fun, no judgement, hard work, and results.

With a firm identity in hand, we proceeded to design and develop a custom website that would make it seamless to understand the brand and schedule a workout. We’re proud to report that our redesign dropped the bounce rate significantly to 21%, increased time on site as well as eased the ability for booking classes, private sessions and parties.

We work with DanceBody on an ongoing basis to concept and produce photography, social media content, and marketing campaigns.

We partnered with Conquered Self to support them in their mission to help people fight their addictions and build better habits. The challenge? To incorporate accountability factors that are proven to help people fight addictions into an engaging, social-driven digital experience.

We branded, designed and developed a web-based game that allows people to enter into multi-player competitions, gain rewards, and leverage their teams in the fight to bettering themselves. Plus, we created an animated video to educate users on what Conquered Self is, and more importantly, what it does.

To launch former Calvin Klein Creative Director, Abby Moriarty’s luxe t-shirt line, Martha established a brand campaign that celebrated the core of her new brand 1920: everyday essentials.

We creative directed and shot lifestyle imagery and transformed the creative into stories that told the value of the pieces. We identified key distribution channels and target audiences through a social media campaign to develop validated acquisition models for the brand new business.

The quirky watch designers of ZIIIRO came to Martha when they were making their debut in the US market. We worked with the founders to strategize a campaign that would generate sales, build long-lasting brand awareness, and result in the intended brand perception.

We started the project with a thorough research phase to identify current brand awareness and perception, competitors, and market opportunities. With solid insights in-hand, Martha developed a set of key marketing tactics, distributions channels, and KPIs that were then integrated into a series of creative directions for ZIIIRO to choose from.

Ultimately, we developed all of the content for the selected campaign direction, managed third parties and press, and media buys for a campaign that ultimately surpassed its goals.