Our custom teams bring brands to life.
Brand Development
Creating magnetic brand identities.

Brand Audit, Audience Research, KPI Development, Brand Positioning, Visual Identity, Voice & Tone, Signage, Packaging, Print Collateral

Products & Experience
Developing engaging interactions.

Concepting, Feature Definition, Info Architecture, Creative Direction, User Testing, Interactive Design, Platform Assessment, Front- & Back-End Development

Activation & Growth
Forging relationships that last.

Content Strategy, Social Media Strategy, Photography, Copywriting, Blogging, Email Marketing, Partnerships, Analytics Implementation & Analysis

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Branding for 3rd and Nevins

The Third and Nevins name is a nod to the Brooklyn neighborhood where the designer’s family is from. Our goal was to define an identity that balanced the nostalgia of old Brooklyn with the chic and minimalist style of the product.

To do this, we married elevated tones with warm gradients and developed a classic text-based logo with accents that speak back to the product. The result is an identity that is as classic as it is elegant, just like the product it’s inspired by.

Services

Branding

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DanceBody

Launch Site

DanceBody is a long time client of Martha. We started with their rebrand where we focused on distinguishing them from other brands on the market, while bringing out the key pillars of the DanceBody identity: energy, fun, no judgement, hard work, and results.

With a firm identity in hand, we proceeded to design and develop a custom website that would make it seamless to understand the brand and schedule a workout. We’re proud to report that our redesign dropped the bounce rate significantly to 21%, increased time on site as well as eased the ability for booking classes, private sessions and parties.

We work with DanceBody on an ongoing basis to concept and produce photography, social media content, and marketing campaigns.

Services

Branding
Website
Marketing Campaigns
Photography
Copywriting
Growth Strategy

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Branding & Web-Based Game for Conquered Self

Launch Site

We partnered with Conquered Self to support them in their mission to help people fight their addictions and build better habits. The challenge? To incorporate accountability factors that are proven to help people fight addictions into an engaging, social-driven digital experience.

We branded, designed and developed a web-based game that allows people to enter into multi-player competitions, gain rewards, and leverage their teams in the fight to bettering themselves. Plus, we created an animated video to educate users on what Conquered Self is, and more importantly, what it does.

Services
  • Product Strategy
  • Product Development
  • Branding
  • User Experience Design
  • UI Design
  • Visual Design
  • Development
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Brand Marketing Campaign for 1920

To launch former Calvin Klein Creative Director, Abby Moriarty’s luxe t-shirt line, Martha established a brand campaign that celebrated the core of her new brand 1920: everyday essentials.

We creative directed and shot lifestyle imagery and transformed the creative into stories that told the value of the pieces. We identified key distribution channels and target audiences through a social media campaign to develop validated acquisition models for the brand new business.

Deliverables
  • Photography
  • Copywriting
  • Marketing Strategy
  • Content Strategy
  • Social Strategy
  • Media Buying